My Latest school project was to create a logo design for “Your Choice” healthy lifestyle intervention. After a day of grueling concept development I came up with 4 different logo’s. After a good nights sleep and a bit of exercise, came back and the second of the four got thrown out, it just wasn’t working.

So above you can see the final 3, all of the colors are bright active colors aimed at the demographic of 12 – 18. I tried to avoid the grunge effect, to create a professional logo that symbolized professionalism, a serious attitude, yet at the same time, showed that Your Choice is ultimately a fun, lively organization with a healthy outlook.

I tried to emphasize movement in the logo’s because that is one of the major parts of “Your Choice’s” goals. I believe the logo works in black as well as color and would look good on any material to do with “Your Choice”.

I will be putting this with other designers in my class, so while my icon might not be the one used, I will hopefully show you in this blog which one does get showed for you analysis.

Cheers
lacedrabbit.