In another project ongoing at the moment, is a logo and style guide. We had a choice of different briefs to go with, the one I chose was Power Market Consulting, the first stage in my mind was to create the actual logo.

In the original brief, the client mentions that they were interested in that nodal look, and another idea, that did not make the cut with my version of it. Out of 3 this one was chosen.

I took on the nodal concept picture supplied, so I then had to bring the nodes to life. In the brief it was mentioned that the company deals in all aspects of electricity consulting. The concept of all encompassing bought about the circle, with the nodes all around it. Sub-consciously it brings about a global feel, which to me shows a worldly knowledge.

The nodes gives the feeling of connectivity, which in my mind follows through with the companies dedication to communication, connection of electricity, and connection to its clients it is consulting with.

The gradient effect was a nice touch to give the circle some depth, I am worried that it is a little bit of a I can do this effect, but it does look good, and the added depth makes the logo pop a little.

The title of the business goes straight through the middle, giving them an priority feel, ‘You can’t make the connection with out them’. The lines above and below nodal points, following on with the connections.

Times New Roman was chosen for it immediate recognizable trait, a feeling of comfort, familiarity, as well as a strong typeface showing dominance, professionalism.

The teal color which in concept was a greenish blue, was chosen for its blue qualities of professionalism, intelligence, stability and a corporate feel, with the green bringing in a new beginning, and showing growth.

In Conclusion, I think that I may need to shift the color to a more blue dominant color. In concept the greenish add is not working for me anymore. Perhaps a lapse in concentration, or just an error in judgment.

cheers
lacedrabbit